Wired for Coaching:
The Neuroscience Guide
Where science meets compassion, and coaching becomes a catalyst for lasting transformation.
Why Read This Book?
- Neuroscience Made Practical
Understand how the brain truly works—and learn to apply neuroscience principles in real coaching conversations without technical overwhelm. - Integrate Multiple Modalities
Seamlessly blend NLP, hypnotherapy, emotional intelligence, and positive psychology into a unified coaching framework. - Create Sustainable Change
Move beyond surface-level motivation and learn how to activate long-term behavioral and emotional transformation. - Coach with Confidence & Clarity
Strengthen your presence as a coach by combining scientific precision with empathy and compassion.
About the Author
Sumaiya Sultana
Sumaiya Sultana is an Organizational Learning & Innovation Strategist, Master OD Practitioner, Management Consultant, and Transformation Facilitator with nearly two decades of experience in human development. As the Founder of Eunoia International – Training & Coaching Innovations, Accredited by the American Council of Training &
Development (ACTD), she has mentored over 7,000 coaches across the globe through science-backed, psychologically grounded, and results-oriented learning solutions.
She holds advanced certifications in Life Coaching, Executive Coaching, Cognitive Behavioural Therapy, Clinical Hypnotherapy, Design Thinking, Positive Psychology, Embodiment & Expressive Arts for Coaching, along with an MBA. Her expertise extends across coaching, leadership development, organizational behaviour, and integrated transformation approaches that blend neuroscience, psychology, and human-centered design.
Known as a “coach’s coach”, Sumaiya specializes in translating complex scientific concepts neuroplasticity, limbic regulation, cognitive reframing, behavior change into simple, measurable tools that coaches, trainers, leaders, and facilitators can apply immediately. She also customizes and certifies professionals in integrated coaching modalities, helping them elevate their practice, deepen client impact, and expand their global influence.
Her philosophy is simple but powerful:
Transformation should not be accidental. It should be intentional, scientific, and deeply human.
About the Author
Wired for Coaching:
The Neuroscience Guide
Wired for Coaching: The Neuroscience Field Guide is not just a book it’s a practical coaching companion designed to elevate your coaching conversations using the science of the brain. Whether you’re a coach, trainer, facilitator, or leader, this guide helps you understand why people think, feel, and change the way they do and how to use that knowledge to create real, lasting transformation.
Drawing from neuroscience, behavioral psychology, CBT, hypnotherapy, emotional intelligence, and positive psychology, this book simplifies complex science into practical frameworks you can apply immediately. It includes case studies, neural coaching tools, brain-based scripts, reflective exercises, and session structures that support personal, professional, and leadership coaching.
You’ll learn how to rewire limiting patterns, activate motivation, build emotional regulation, and design coaching experiences that create measurable breakthroughs.
Whether you’re new or advanced, this book gives you a clear structure to integrate multiple modalities with precision and purpose.
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Who This Book Is For, And How You’ll Benefit Immediately
Certified Coaches
Gives coaches a science-backed foundation to create deeper, faster, and more predictable client breakthroughs.
Corporate Trainers & L&D Professionals
Transforms training delivery with neuroscience-based tools that turn information into real behavior change.
Organizational Development & HR Professionals
Equips OD and HR experts with brain-aligned strategies to drive sustainable organizational transformation.
Leaders & Managers
Enables leaders to coach, influence, and inspire teams using proven neuroscience principles for human performance.
Wellness Practitioners & Mind-Body Coaches
Empowers practitioners to integrate neuroscience with their modality to produce deeper, lasting client transformation.
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If you’re ready to coach with science, depth, and confidence this is your next step.
Order your copy of Wired for Coaching and unlock a practical, neuroscience-based toolkit that upgrades your coaching in every dimension personal, professional, and leadership.
Get In Touch With Author
Sumaiya Sultana
Your next level of coaching is one decision away. Reach out today to begin your transformation journey: